We are a diverse and dynamic enterprise committed to elevate the quality of your life through our different domains. Over the last two decades we have built sustainable and landmark projects with innovative designs, under the efficient leadership of our visionary – Shri Nand Kishore Pansari.

We are uplifting the lives of over 9,000 families with more than 23 ongoing, upcoming and completed projects including, Southwinds, Gangetica, Anukul, Aura, Aangan, Allure and Astitva. Our projects are spread across approximately 80 lakh square feet in Eastern India.

We strive to not only design alluring societies but also to conserve our environment. This has fetched us many awards, with Astitva becoming the first Gold-rated green residential building in Kolkata, while Southwinds is pre-certified Silver by the Indian Green Building Council.

We work relentlessly across different functional groups, businesses and geographies encompassing diverse competencies. We are master franchisee for Raymond and operate 47 stores including the highest selling store in India, the Raymond Shop at Poddar Court.

STORY, a popular hub for literary activities is a paradise of toys, books, stationery, gifts and much more for people in and around Kolkata.We at Junction Mall, Durgapur provide the largest family destination for leisure and recreation in South Bengal.

Primarc Pecan our e-retailing and distribution platform offers unique business solutions and has evolved as a market leader in e-commerce. We support young entrepreneurs achieve their financial goals and turn ideas into action by making angel investments in startups with Primarc iVenture.