“The colors of the rainbow, so pretty in the sky
Are also on the faces of people going by
I see friends shaking hands, saying how do you do
They’re really saying I love you…”
— What a Wonderful World
Louis Armstrong’s evergreen song rings true for the residents of various Primarc properties, where every day is Earth Day. April 22 reminds us that we all have a role to play in preserving our planet.
At the individual level, it is very important to turn off electric appliances when not in use and to reduce, reuse and recycle plastic as much as we can, to minimise our carbon footprint. At the corporate level, we at Primarc Group — a leading business group in Eastern India with diverse interests in Retail, Hospitality, Real Estate, and E-commerce — have been building environment-friendly residential estates. For us this isn’t just another target, it’s a real passion.
It all started with Astitva, a residential complex in the heart of North Kolkata, which was coming up at a time when some commercial projects were making an effort to be environment-friendly. “We thought, why can’t residential buildings be environment-friendly as well? And we set a target as an organisation to get Astitva gold-certified by the IGBC,” said Siddharth Pansari, Director, Primarc Group. In fact, Indian Green Building Council (IGBC) Green Homes is the first rating programme developed in India exclusively for the residential sector.
The Soul, an upcoming project in Rajarhat, will have one of the largest green spaces — 40,000 sqft volume filled with dense greenery and water. Apart from the natural water bodies present, there will also be multiple swimming pools, making the complex a perfect mixture of the natural and the urban.
On the other hand, Southwinds, off the Southern Bypass, is surrounded by large patches of green and the promise of tomorrow. The focus was not to simply build a concrete jungle, but to build happy, healthy communities.
Meanwhile, in the historical town of Chandannagar is the beautiful property called Gangetica, where natural water bodies comprise a significant portion of the premises. The waterside provides the most soothing adda zone, creating the best kind of camaraderie.